Maje Press Event – Winter/Fall Line
Maje Press Event - Winter/Fall Line
Maje Press Event for Fall/Winter 2018
French luxury brand Maje held the Press Event for the latest Fall/Winter 2018 line at the Marina Bay Sands, The Shoppes. Attended by luminaries from the fashion industry, a customised experience was set in place with COMPASS working closely with the Asia HQ of Maje based in Hong Kong.
The concept was to bring Paris Fashion Week to the shop in Marina Bay Sands and recreating that experience. An intricate part of the entire experience was the customised vending machine. COMPASS customised the vending machine and went a step further. Each bottled water within the vending machine had the Maje branding on top of the existing ‘Dream Tomorrow’ stickers that is custom-printed.
The ‘Dream Tomorrow’ Photo Wall was carefully sand-down and painted finish before installing the stickers.
Catering was part of COMPASS’s portfolio where 2 butlers presented canapes throughout the afternoon event.
COMPASS supported the event with:
- Photo Wall
- Customised Vending Machine
- Catering
- Model Management
- Photography
- Event Management